The $10Tr.Prize – Captivating the Newly Affluent in China and India, by BCG’s Michael Silverstein, Abheek Singhi, Carol Liao and David Michael, HBR Press

Abheek Singhi is a partner at The Boston Consulting Group. He leads BCG’s Consumer and Retail practice in India. He also leads BCG Consumer Products sector in Asia Pacific, serving both local and global MNC companies. He has extensive experience in emerging markets like India, China, South East Asia and Middle East. He has also worked in the San Francisco office of BCG working with clients in the United States and Canada.

Abheek has worked with clients in the private, public and government sectors on issues related to strategy, operational excellence and organizational improvement. He has been a member of the National FMCG and Retail Committees of the Confederation of Indian Industry for several years. In that role, he has worked to monitor the industry trends and also shape industry wide response.

Abheek is the co-author the book “The $10 Trillion Prize” (published by Harvard Business Review Press). He has also authored several seminal reports on the Indian consumer and retail sectors – including ” The Tiger Roars” , ” Building a New India” and ” Agribusiness: Cultivating New Opportunities”. Abheek is a frequent contributor to national newspapers and a speaker at leading conferences and seminars.

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